CoCreation Leadership
Management team

Alejandro Roman, MBA
Executive Director
Alex is a health entrepreneur and boundary spanner, with a formal background in health economics and business of health, specializing in chronic disease management, remote care, telemedicine, digital health, and population health (ACA, HealthCentrix, ADNGenomix). He pioneered interoperable digital health technologies for the acquisition, integration, and operationalization of clinical data to create intelligent care plans, novel patient experience, and sustainable business models.


Kjell deOrr, MBA
Director, Strategic Partnerships
Kjell has more than 25 years of international experience leading Insights, Strategy & Tech Innovation firms, including Chairman and CEO positions within global top 5 Insight and Innovation agencies. As an active business mentor during the past 15 years he has held several partner & board advisory positions in firms within Insights & Strategy, AI & Data, Business & Media consulting.


Cinta Lopez
Director, Girls Teaching Girls
Cinta Lopez is a seasoned manager of international innovation collaborations, and a consultant in leadership and communications. Throughout her career she has focused on helping people and organizations improve their impact and realize their full potential.
Board of Directors


Ernesto de la Fe, MBA
Principal at Global City Development
Ernesto has a diverse background in global finance, wealth management, asset management, real estate development, health care, and education. He has been involved with the Hoover Institution, Council of the Americas, New America Alliance, & he has served as Chairman of the Miami-Dade County Public Health Trust. His recognition include Hispanic Business Corp Elite Top 25 & Poder Magazines Most Influential.


Giselle Guerra, MD
Medical Director of the Miami Transplant Institute (MTI)
Dr. Giselle Guerra serves as medical director of the Miami Transplant Institute (MTI) and oversees the kidney transplant program, including the living kidney donor program. She is also an associate professor of clinical medicine at the University of Miami Miller School of Medicine. Her dedication to MTI’s kidney-specific programs has been recognized both nationally and internationally.


Vincent Omachonu, PhD
Professor and Chair, Department of Industrial Engineering, University of Miami
Dr. Omachonu is an internationally renowned, award-winning, subject-matter expert, author and early contributor in the field of health care quality management. He is also the recipient of the Miami Dade County Commissioners (BAAB) award for his role in the community as an educator. Since 1993, his books have been used as reference material in the United States, Puerto Rico and Mexico in over 28 colleges and universities.



Alejandro Roman, MBA
Executive Director, Global CoCreation Lab
Alex is a health entrepreneur and boundary spanner, with a formal background in health economics and business of health, specializing in chronic disease management, remote care, telemedicine, digital health, and population health (ACA, HealthCentrix, ADNGenomix). He pioneered interoperable digital health technologies for the acquisition, integration, and operationalization of clinical data to create intelligent care plans, novel patient experience, and sustainable business models.


Isela Sotolongo
Senior Regional Vice President at IPC Healthcare, Inc.
Throughout her career in healthcare leadership, Ms Sotolongo has focused on achieving growth, stability, and impact. In her executive roles she has overseen finances, operations, and contracting; she has successfully started and sold healthcare ventures; and she has served as a board member for Hospitalists of America and Palmetto Hospital.